Why Is Pokemon Go Popular Again
Pokémon Get is an augmented reality mobile game tied to Nintendo's acknowledged Pokémon franchise. Gameplay sees users encountering the eponymous creatures in real-world settings, utilising mobile GPS. Users can catch and railroad train the Pokémon, then battle against other users, mimicking gameplay of the videogame series.
Despite carrying the name of ane of Nintendo's marquee titles, Pokémon Get was developed past San Francisco-based game developer Niantic. Niantic specialises in AR games, and was originally founded every bit an internal startup within Google. The Pokémon Company, responsible for brand direction, product, marketing and licensing of the franchise served as a go-between between the two.
The game launched in July 2016 and became not simply a smash hit game, but a global cultural phenomenon. In the summer of 2016, it seemed equally if at that place was no getting away from Pokémon Go. In that location was even a Pokémon Go Frappuccino! It as well inspired 200,000 Spotify playlists.
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Accordingly, a spate of records were broken.
Pokémon Become revenue in the first month broke records, at $207 million. This was despite its launch being staggered, with its Japanese release not occurring until two weeks after general release. Information technology was also the most downloaded, topped most international charts, and grossed $100 meg in a mere 20 days.
The success, still, could non exist sustained. Pokémon Go seemed to be an all-conquering phenomenon in its offset few months, but hype died every bit the summertime concluded and people moved on to other things. At its meridian, Pokémon Become was cartoon in over well over 250 million people per month, past December 2016 that number had fallen to less than 50 1000000.
Since the initial crash, in that location has been growth every year, as more players return to Pokémon Go and Niantic adds new highly-requested features to the game. To that finish, Niantic has brought in more revenue every year for the championship, surpassing $1 billion for the first time in 2020.
We have nerveless data and statistics on Pokémon Go. Read on below to discover out more.
Pokémon Become fundamental statistics
- Pokémon Become made $i.23 billion revenue in 2020, college than its superlative usage in 2016
- Over 150 million people play Pokémon Go, higher than previous years but lower than the 233 one thousand thousand in 2016
- Pokémon Go surpassed ane billion full downloads in 2019
- Niantic was valued at $4 billion in 2019, off the back of Pokémon Go's sustained popularity
Pokémon Get overview
Launch date | half dozen July 2016 |
HQ | San Francisco, California |
People | Tatsuo Nomura (Pokémon Go director), John Hanke (Niantic CEO) |
Owner | Niantic |
Business type | Private |
Pokémon Become revenue
Twelvemonth | Revenue |
2016 | $0.83 billion |
2017 | $0.58 billion |
2018 | $0.81 billion |
2019 | $0.89 billion |
2020 | $1.23 billion |
Sources: Niantic, Sensor Tower
Pokémon Go users
Year | Users |
2016 | 232 million |
2017 | 65 one thousand thousand |
2018 | 147 meg |
2019 | 153 million |
2020 | 166 1000000 |
Note: 2019 and 2020 values are estimates
Sources: Niantic, Superdata
Pokémon Go cumulative downloads
Year | Downloads |
2016 | 0.5 billion |
2017 | 0.75 billion |
2018 | 0.eight billion |
2019 | 1 billion |
2020 | ane.1 billion |
Sources: App Magic, Sensor Tower
Niantic valuation
Year | Valuation |
2015 | $150 one thousand thousand |
2016 | $3.65 billion |
2019 | $four billion |
Source: Crunchbase
Pokémon Go FAQ
How pop is Pokémon Go?
Afterwards a slump in 2017, Pokémon Go has grown every year in popularity. It currently has over 150 million monthly agile users
Where is Pokémon Become most pop?
The United states deemed for 19 percent of Pokémon Go downloads in 2019, followed by Brazil and India at 10 and 6 percent, respectively (Sensor Tower)
Where does Pokémon Go make the virtually revenue?
Users from the United states of america besides contribute the nearly to Pokémon Get revenue, at $335 million or 38 percent of the total. Japan comes 2nd, with $286 million (32 per centum) and Germany 3rd with $54 million (Sensor Belfry)
What mobile platform does Pokémon Go generate most revenue?
Google Play accounted for 54 percentage of Pokémon Become ($482 million) in 2019, iOS revenue came to $412 million
How much revenue does Pokémon Get make a day?
Co-ordinate to Sensor Tower, average daily revenue stood at $4 one thousand thousand
How many people attended Niantic live events?
2.7 million people attended Niantic events in 2019. There have not been any meaning events in 2020
How far have Pokémon Go players walked collectively?
In 2016, Pokémon Go players walked 8.vii million km collectively, enough to get to the cease of the Solar System. By March 2019, that value had risen to 23 billion km collectively.
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Source: https://www.businessofapps.com/data/pokemon-go-statistics/
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